NBA'S Greatest:  Experience 15 of the NBA's most celebrated careers and rivalries, painstakingly recreated in historic detail.  Featuring such legends as Michael Jordan, Magic Johnson, Larry Bird and more.
 
Improved My Player:  Create and manage your dream basketball player's career - hear Commissioner Stern call your name on draft night, play in the all-new Rookie Showcase and negotiate contracts while raking in all-new endorsement deals.
 
How Will You Take Over?
 
NBA Today:  All the real world matchups, new and stats are automatically streamed right into your game keeping commentary and stats up-to-date based upon what is happening in the real NBA.
 
My Player Mode:  Create the ultimate NBA player and guide his every career move through the Summer Circuit, training camps and even the NBA D-League on his quest for NBA stardom.
 
Living Rosters:  The 2K Insider and his team of NBA analysts continue to keep NBA 2K10 fresh with up-to-date team and player information, including roster and lineup moves, injuries and player ratings.
 
Signature Play:  Signature Play pulls together all of the NBA 2K's player Signature Styles and add in all-new Signature Tendencies and facial expressions for an unbelievably realistic NBA experience.